Breaking the Mold: A Fresh Take on Email Advocacy

The Sunlight Foundation has a great piece up on their blog about re-thinking that ubiquitous piece of 21st-century non-profit communication known as 'the advocacy email.'

Many of us working in non-profit/organizing/public policy world receive dozens of advocacy emails everyday, all bearing a remarkably similar format and asking us to complete a remarkably similiar task: read this background information and click here to take action.

So - its not entirely surprising that a few people would find this way of doing things somewhat...dull.

Check out the Sunlight Foundation blog to read how one email recipient, pushed to the brink, shared his ideas on an alternative way to format advocacy emails.